1 August 2025
Strategy (previously MicroStrategy) announced its first profit in six quarters, buoyed by a notable surge in cryptocurrency values during the latest quarter that saw the market’s largest cryptocurrencies,, including Bitcoin (BTC), recover from previous price corrections.
This development comes as the crypto firm, the largest corporate holder of Bitcoin, capitalizes on a favorable market environment that saw Bitcoin reached a new all-time high past $123,000 for the first time, following the signing of the GENIUS Act into law by US President Donald Trump earlier this month.
Strategy Reports $14 Billion Gain
As of June 30, Strategy held an impressive 597,325 BTC, purchased at an average price of $70,982 per coin. With Bitcoin currently trading in a consolidation between $114,000 and $120,000, the company recorded a staggering $14 billion unrealized fair value gain on its digital assets.
This marked a stark contrast to the previous year, when the company co-founded by Bitcoin bull Michael Saylor, faced a loss of $102.6 million, or 57 cents per share.
For the three months ending June 30, Strategy posted a net profit of $9.97 billion, or $32.60 per share as the company has increasingly ramped up its acquisition efforts through new initiatives this year.
‘Hyper-Growth Phase’ For Bitcoin
Historically, the company faced restrictions on recognizing gains from Bitcoin unless it sold the assets; it could only account for losses if the cryptocurrency’s value fell below its purchase price. However, this recent profit signals a shift in its financial strategy, reflecting broader corporate acceptance of cryptocurrencies.
Strategy began its Bitcoin accumulation in 2020, initially using cash and later financing its purchases through low-cost convertible bonds and stock sales.
The firm is now ranked first among the top 100 public Bitcoin treasury companies. Following it are the mining firm MARA Holdings, XXI, the Bitcoin Standard Treasury Company, and Riot Platforms.
The company’s stock, MSTR, has surged nearly 39% this year, outpacing Bitcoin’s own 25% increase. This momentum has inspired other public companies to adopt similar strategies, emulating the buy-and-hold treasury approach championed by Strategy’s co-founder Michael Saylor.
On a recent post-earnings call by the company, Saylor remarked that the digital asset industry is entering a “hyper-growth, hyper-adoption phase” for Bitcoin as a treasury reserve asset.
Moreover, several companies are now diversifying their crypto holdings, exploring other tokens like Ethereum (ETH) and utilizing mergers with blank-check companies to integrate crypto assets into their equity structures.
Strategy’s stock, which saw a nearly fivefold increase last year, even earned it a place in the Nasdaq 100 index in December.
When writing, the market’s leading crypto trades at $115,780, meaning a 6% gap between current prices and its record high.
Featured image from DALL-E, chart from TradingView.com